Keith has over 20 years of experience in Marketing and Sports Management, including representing over 40 celebrity athletes. Keith has raised over US$60 million in F1 advertising revenues. In 2004 - 2005 Keith was Corporate Development Consultant with the Midland/Jordon F1 team. Prior to working with Midland/Jordan, Keith was the Director of Business Development with British American racing, responsible for all sponsor acquisitions and programs. In 2002, Keith worked with Jaguar Racing F1, a division of Jaguar Motor Cars where he was Commercial Director, responsible for sponsorship acquisition, creative, marketing, public relations, event planning and merchandising. Keith acquired and executed end to end marketing campaigns for the likes of Tiscali Europe, AT&T, EDS, Intercond, British American Tobacco, Pioneer, HSBC, MUMMS Champagne, Deangelo Brands, Sonax, Tom Tailor and Hewlett Packard.

 

Keith has been called a “Canadian Sponsorship Guru” by Business F1 magazine (Sept 2005). In 2007Keith moved into the world of music when Keith took on the role of Partnership Director for The Mississuaga Waterfront Festival (One of the Top 100 Festivals in Ontario). Early work involved predominantly partnership work, but has now grown to include the booking of artists, marketing, creative concepts, and overall direction of the Festival.

Bruarfoss International ehf

Bruarfoss Iceland ehf

Bruarfoss Europe Ltd

Bruarfoss USA, Inc